I am a freelance Graphic Designer based in Singapore

I’m Siew Cheng, and I see graphic designers as silent storytellers, shaping ideas into visual experiences that give meaning to brands and create connections with audiences through color, texture, and composition.

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With over 20 years of experience and a deep passion for design, I specialize in brand development, creative direction, digital media, and illustration. Throughout my career, I’ve worked across diverse industries, including real estate, hospitality, advertising, and healthcare. I thrive in fast-paced environments, balancing tight deadlines with complex projects while bringing a collaborative, positive approach to every creative challenge.

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When I’m not behind the screen, you’ll find me unwinding in the kitchen, experimenting with new flavours, or exploring the trails of our sunny little island.